About Wine Cellar Advisory
At Wine Cellar Advisory, we believe wine should be both a pleasure and a source of pride. It should fit seamlessly into your life—not sit untouched in boxes, or overwhelm you with decisions. That’s why we offer thoughtful, independent guidance to collectors and hospitality clients who want to elevate their relationship with wine.
Our work is grounded in a simple truth: wine is one of life’s great joys. Delicious, expressive, and rooted in history, it invites curiosity, connection, and reflection. Yet, for many, the wine world is opaque—full of noise, marketing, and missed opportunities.
We founded WCA to bring clarity and confidence to the process. Whether you're outfitting a new cellar, curating a long-term collection, or building a better beverage experience for your guests, we help you make informed, strategic, and deeply personal wine decisions.
What We Do
Private Client Services
From cellar planning and collection management to personalized sourcing, we bring structure to your wine life. Our clients rely on us to track vintages, manage inventory, refine their selections, and source wines that match their evolving tastes and goals.
Hospitality & Beverage Advisory
We help restaurants and hospitality businesses create better wine programs—thoughtfully curated, more profitable, and operationally efficient. Whether starting fresh or optimizing an existing list, we’re your off-premise wine director, without the full-time overhead.
Beyond the Bottle
We also plan and host tailored events, manage high-end gifting, and coordinate wine-focused travel—all rooted in a deep understanding of our clients’ preferences and values.
Commitment to Sustainability
At Wine Cellar Advisory, sustainability is integral to how we evaluate and recommend wine. We prioritize producers who respect the land—championing wines that are terroir-driven, responsibly farmed, and true to their origins. Whether biodynamic, organic, or practicing regenerative agriculture, these wines reflect not just excellent craftsmanship, but thoughtful stewardship. We believe a great cellar should represent not only taste and typicity, but also an investment in the future of wine.
Our Values
Commitment to Excellence
We put our clients' interests first, delivering expert, personalized service with precision, integrity, and care.
Sustainability Focused
The future of wine depends on healthy soils and thriving ecosystems. We champion producers who prioritize the land, biodiversity, and long-term stewardship.
Relationships for the Long Term
We don’t do transactions—we build lasting partnerships. Every client is part of the WCA family, and we invest in their journey over time.
A Thought Leader for Wine
We are stewards of a vital, living tradition. Through research, publishing, and advocacy, we work to strengthen the culture and business of wine for the next generation.
Independence, Always
We don’t sell wine or take commissions. Our guidance is objective, aligned solely with your goals.
Curiosity and Continuous Learning
Wine is a lifelong pursuit. We stay close to the producers, vintages, and evolving trends so you can stay confident in your collection and its direction.
Meet the Team
Matthew Kochard: Founder & Principal Advisor
Current favorite wine: 2016 Pierre Péters Champagne, Les Chétillons
Matthew founded Wine Cellar Advisory to offer something missing in the market: a high-touch, independent advisory service rooted in both technical expertise and personal passion.
Matthew began his career in institutional investment consulting and private equity fundraising. After earning his MBA at Tuck, he transitioned into the wine industry, working with world-class companies across production, luxury retail, and importing, earning his WSET Diploma certification along the way.
Matthew’s cellar leans heavily Italian, with Tuscany, Piedmont and Veneto leading the way. A healthy mix of coastal California, Bordeaux and Germany round out the cellar’s delicacies.