Outsourced Beverage Director

Beverage Program Consulting

Smart, Sophisticated, and Profitable—Without the Stress

Running a restaurant demands your full attention. Your beverage program should enhance your brand—not drain your time or margins. At Wine Cellar Advisory, we streamline your wine and beverage strategy so you can focus on hospitality.

The Problem?

You’re juggling too much:

  • Distributors pushing what they need to sell, not what fits your vision

  • An overwhelming marketplace of options, with little clarity on what performs

  • Rising costs, slow-moving inventory, and missed upsell opportunities

  • Staff who want to help—but lack the systems, time, or training to properly manage inventory

  • Shrinkage from disorganized stockrooms, inconsistent counting, and unclear accountability

The Solution

We build beverage programs that work—for your concept, your clientele, and your bottom line.

  • Curated Wine Lists – Global, local, or niche—each list is built to match your menu, hit price points, and differentiate your business

  • Purchasing and Distributor Management – We negotiate on your behalf, ensuring you get the best pricing, support, and service

  • Inventory Controls – We implement practical systems to prevent shrinkage, streamline counts, and maintain accountability

  • Staff Education – Practical, service-oriented training to boost confidence, increase check averages, and improve team morale

  • Operational Clarity – Whether your team is seasoned or stretched thin, we give them the structure to succeed without adding overhead

No extra headcount. No guessing. Just a beverage program that performs.

Whether you're launching a new concept or revamping an existing list, we provide expert support and clear results—by the project or on an ongoing basis.

Let’s discuss how to improve your bottom line through enhanced beverage management.

Corporate Services

Elevated Wine Experiences for Business and Brand Building

Whether you're entertaining clients, rewarding teams, or enhancing a brand experience, wine can set the tone—and leave a lasting impression. Wine Cellar Advisory offers bespoke wine services designed specifically for corporate needs, combining hospitality, curation, and seamless execution.

Corporate Tastings

Memorable Experiences That Engage and Impress

From executive team building to client appreciation events, our guided tastings are curated to match your brand, audience, and goals. Hosted by a seasoned wine expert, each session is educational, engaging, and tailored—whether in-person or virtual.

  • Guided tastings for groups of any size

  • Curated selections based on style, budget, and event tone

  • Virtual and in-person options available nationally

  • Add-ons include printed tasting booklets, premium upgrades, or gift bottles for attendees

Wine Service for Corporate Events

Hospitality at Scale Without the Guesswork

Planning a large-scale event or company celebration? We handle wine selection, sourcing, and delivery to ensure everything aligns with your menu, budget, and guest count. Let us manage the details so you can focus on the experience.

  • Wine sourcing and logistics for events large and small

  • Crowd-pleasing and premium-tier selections available

  • Coordination with your catering and event partners

  • Optional on-site support and presentation enhancements

Corporate Gifting

Bespoke Wine Gifts That Stand Out

Skip the generic gift box. We craft wine gifts that show thoughtfulness and taste—whether it's a thank-you, holiday gift, or client onboarding.

  • Curated wine gifts by theme, region, or budget

  • Handwritten notes, custom packaging, and delivery coordination

  • Bulk ordering with full concierge support

  • Optional cellar consultation as a VIP client perk

Whether you’re hosting a small leadership dinner or scaling up for a 200-person holiday event, WCA ensures every wine touchpoint reflects your values and elevates your brand.

Let’s plan an experience your clients, colleagues, or customers won’t forget.

Value-Added Cellar Solutions

Real Estate Partnerships

Luxury Cellars, Seamlessly Delivered

In the high-end residential market, details make the difference. A thoughtfully designed wine cellar isn’t just a perk. It’s a powerful differentiator that elevates property value, deepens emotional appeal, and closes deals faster.

At Wine Cellar Advisory, we work with real estate developers and agents to turn a niche amenity into a signature selling point.

For Developers

We collaborate during the planning and build phases to ensure the wine cellar is not only architecturally sound, but designed with collector-grade standards in mind. From layout and lighting to capacity and climate control, we provide insight that ensures the cellar enhances both functionality and luxury perception—helping your properties command a premium.

For Agents

Offer more than square footage. Our tailored wine cellar services create a memorable, turnkey experience that helps buyers envision a lifestyle, not just a home. We support your sales process with high-touch services that turn features into emotional drivers.

For Buyers

Whether the home includes an existing cellar or the vision of one, we provide full-service advisory—from layout recommendations to sourcing, cataloging, and curating a collection that reflects the buyer’s taste, space, and goals.

You sell the home. We bring the cellar to life.